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In April 2008 developer Edward P. Roski Jr., part owner of the Los Angeles Lakers and Kings, announced plans to build a NFL stadium 20 miles east of Los Angeles. This plan calls for a 75,000 seat stadium to be constructed on a 600 acre site at the intersection of the 57 and 60 freeways. No public money would be spent for constructing the $800 million stadium. The cost of construction is $400 million lower than what it would normally cost because two-thirds of the stadium would be built into a hillside, therefore it using less steel and concrete. Construction would not begin until a team agrees to move to Los Angeles. Environmental studies have already been completed at the site allowing for possible construction to begin if a team were to commit to moving. However, no discussions on any team's relocation have been discussed. The earliest the stadium could open is in Fall 2012. It is designed to seat 75,000 fans and expandable to 80,000 for future Super Bowl games. The stadium would use the latest in environmental technology, creating a new stadium for NFL stadiums. It would feature all the modern amenities that current NFL stadiums have including 11,000 club seats, 175 luxury suites, a team store, restaurant and a NFL attraction. Furthermore, the stadium would be surrounded by retail and offices. Throughout 2009 the stadium project has overcome several hurdles. The City of Industry city council approved environmental impact in February. However, neighboring cities of Diamond Bar and Walnut expressed noise, traffic and environmental concerns with the possible construction of a new stadium. Both cities have reached monetary agreements with stadium developers in order to drop their objects to the stadium. In October 2009, California Governor Arnold Schwarzenegger signed a bill that clears the way for construction of a stadium in the City of Industry. Developer Edward P. Roski has stated that construction will not begin until a team commits to moving to Los Angeles.

Throughout 2010, Roski's former business partner, Tim Leineke, President and CEO of AEG, has worked to develop a plan to build a football stadium in downtown Los Angeles adjacent to the Staples Center. In December 2010, the group revealed architectural plans from three different firms. This proposed $1 billion stadium plan would feature a retractable roof and seat up to 75,000 fans. Privately funded, the stadium would be constructed on the site of the Los Angeles Convention Center. Leineke is currently working to obtain a commitment from the City of Los Angeles and the NFL to attract a team to the city. The plan calls for construction to begin in 2012 with completion in 2016. On February 1, 2011 Farmers Insurance Group purchased the naming rights deal for the stadium for $700 million over 30 years. If built the stadium will be known as Farmers Field. In July 2011 the City of Los Angeles passed an agreement between AEG and the city to bild the $1.2 billion football stadium in downtown Los Angeles. The agreement states construction on the project cannot begin until an NFL team has signed a long-term lease to play in Los Angeles. That means an NFL team could be playing in the Coliseum or the Rose Bowl as early as next season if AEG begins construction on the project this summer.